Sharonimo Shop

14th April, 2009 - Posted by Jon -

This is as good a time as any to introduce the Sharonimo Shop, which we created primarily to promote the ideas behind Sharonimo, and secondarily to promote the company. If you visit the shop, you’ll find a modest selection of t-shirts, and a couple of sweatshirts, all bearing either the sharing symbol from the Sharonimo logo or the word “share”. The Sharonimo brand name is nowhere to be seen, because Aaron, Mark and I have a strong aversion to wearing ads, and we suspect many of you do, too. Of course the sharing symbol is a trademark, but we think it’s suggestive enough (and cool enough) that it deserves its own life, and its own line of apparel. As a stand-alone symbol it promotes an idea, much as the recycling symbol promotes the idea of recycling, without promoting a particular product or company. (That said, if someone asks you what it means, you’re welcome to mention us.)

By letting the sharing symbol exist independently of the Sharonimo brand, and by offering a totally unbranded alternative in the form of the “share” apparel, we hope people will actually buy and wear some of the stuff in the Sharonimo Shop, and that other people will see them wearing it and think about what sharing is, how it works and what it means. The more people think about sharing, the more likely they are to do it, so the Sharonimo Shop can serve our mission (increasing global sharing volume) even if it doesn’t serve our bottom line.

If you’d like to create your own product using the sharing symbol, you can get it for free in the design marketplace at Spreadshirt.com, which hosts the Sharonimo Shop.As long as you don’t violate our trademark rights (by pretending to be us, for instance), you can use the sharing symbol however you wish; just let us know where to find your product so we can check it out.